Are Homeowners Willing to Pay for "Origin-Certified" Plants in Water-Conserving Residential Landscaping?
This study investigates the value of local origin-labeling for a nonfood product by evaluating Nevada homeowner purchase propensity for "Nevada Grown" native plants for water-conserving Batteries residential landscaping.Homeowner survey results illustrate that homeowners may be willing to pay as much as a 14% premium for origin-certified native pla